TIME reported that Brad Parscale's firm was hired to run a digital influence campaign for Israel targeting young conservatives. Israeli officials have expressed frustration over declining support — with only 32% of Americans now viewing the Israeli government favorably, the lowest level in decades, and 57% of young Republicans now unfavorable compared to 50% a year ago. Israel has substantially increased its public diplomacy spending in recent years, with documented budgets reaching into the tens of millions to around $150M annually for broader PR efforts. Specific influencer campaigns like the 'Esther Project' operated on a smaller scale — around $900,000. The framing here captures a real phenomenon: Israel investing significantly in messaging campaigns while public support, particularly among young Americans, has declined since the Gaza war. However, this reflects broader shifts in opinion rather than evidence that a single messaging strategy is destined to fail. The gap between spending and declining favorability ratings is notable, but it's important to distinguish between Israel's overall public diplomacy budget and the specific campaigns individual operatives like Parscale have been hired to execute.