Nike partnered with Russian designer Gosha Rubchinskiy's brand Rassvet on a new sneaker line, and Rubchinskiy has publicly supported Russia's 2014 annexation of Crimea. The collaboration has drawn criticism, and Rubchinskiy was also previously involved in a separate controversy over alleged requests for explicit photographs from a minor. The story highlights how corporate partnerships can generate backlash when they involve figures with controversial political stances or past conduct allegations.