Pep Guardiola on WC ticket prices: "Before I remember the WC years ago was like a celebration of the joy of football, for the nations going there, and everyone travels all around the globe, from other continents to see your country to play and the most affordable.” "Football is for the fans.” “Before I remember the World Cup years, years, years ago was like a celebration of the joy of football, for the nations going there, and everyone travels all around the globe, from other continents to see your country, to play there, and the most affordable.” "Now, modern times, right? It's so expensive. But I'm not there. So I don't know the reason why, hopefully they can think about it and make.” "Football is for the fans. Of course you have to think about sponsors, all this kind of stuff, because otherwise it would not be sustainable. Everybody knows it. But fans are the key.” Source