A peer-reviewed study published today in PLOS Climate found that 98% of environmental claims made by the world's 33 largest meat and dairy companies are greenwashing — relying on unverifiable future promises like "carbon neutral by 2030" rather than demonstrable emissions reductions. The researchers analyzed 1,233 sustainability claims from these companies and found only 29% had supporting evidence from the companies themselves, and just 3 claims had scientific backing. This matters because the meat and dairy industry produces at least 16.5% of global greenhouse gas emissions, and these misleading pledges create a false sense of progress while actual decarbonization stalls. The study notes that 17 companies made net-zero commitments relying on carbon offsets rather than eliminating emissions directly — essentially buying environmental credit instead of changing operations.