A JetBlue customer posted about a $230 price jump on a ticket, and when JetBlue's social team suggested clearing cache and using incognito browsing, people interpreted this as confirmation the airline uses surveillance pricing—charging different customers different rates based on personal data. JetBlue quickly deleted the tweet and told Gizmodo the employee response was wrong; the company says fares are set by real-time availability and demand, not personal information. The incident highlighted real surveillance pricing practices in other industries (Uber, Instacart, Delta's AI pricing) that are drawing regulatory attention, with Senator Ruben Gallego pushing legislation to ban the practice. JetBlue's denial is plausible—the employee response was clumsy but may have been generic IT troubleshooting advice rather than a slip-up revealing actual pricing methods.