Sony is raising PS5 prices again, with the base model jumping to $650 starting April 2, 2026. The company cites economic pressures, but the move reflects broader industry trends: global tariffs, supply chain costs from AI demand, and market consolidation toward wealthier consumers. This is the second major price hike in eight months. Gaming industry analysts are flagging real concerns that consoles are pricing out lower-income players while the market stratifies toward affluent users.