Amsterdam city council voted to ban advertising for flights, meat, fossil fuels and related products across public spaces starting May 1, 2026, making it the first capital city in the world to prohibit such ads through local law. The city's metro station ban sparked a global movement, with Sydney, Edinburgh, and Stockholm among the cities to introduce similar voluntary restrictions. The ban is now legally embedded in city ordinance rather than relying on voluntary advertising contracts—a shift that makes enforcement binding on all operators regardless of existing agreements.