M&M's is cutting 2 colors from its bags — here's why

M&M's is temporarily removing blue and brown colors from select product lines as it transitions to natural food dyes, with naturally colored varieties launching on Amazon this year and a goal to offer all six colors in natural dye form by 2028. The article is bylined to Joseph Lamour of the TODAY show and sources its core reporting to the Wall Street Journal, Mars press releases, and named experts including Lindsey Taillie, a nutrition epidemiologist at UNC Chapel Hill, providing specificity about technical challenges (spirulina texture issues) and regulatory context (FDA's April 2025 Red Dye No. 3 ban). Multiple independent outlets (People, Delish, The Takeout) corroborate the basic story of color removal and natural dye transition, confirming this is accurately reported consumer news. Watch for Mars's 2028 timeline and whether the company commits to discontinuing artificially dyed M&M's once natural alternatives are fully scaled across its portfolio.