New Book Details Vision Pro's Troubled Launch in Apple Stores

MacRumors' reporting on Noam Scheiber's book carries solid credibility — Scheiber is a named New York Times labor reporter with established expertise, and the article provides substantive detail sourced directly from the book and a WIRED excerpt. The piece demonstrates strong depth, offering specific examples (20-minute demos, blurry content from fitting errors, zero sales weeks) and tracing Apple's retail strategy shifts across multiple executives. However, readers should note this is secondary sourcing from a book about the Vision Pro launch; the claims about internal Apple decisions and employee experiences depend entirely on Scheiber's reporting and interviews, which are not independently verified here. The framing is critical of Apple's labor decisions but remains factual and grounded in documented business strategy changes rather than speculation.