Reddit is blocking some mobile web users and forcing them toward the official app through undismissible popups—a limited test targeting frequent non-logged-in browsers. Users are frustrated with the restriction, though multiple sources note workarounds exist. Reddit has not publicly explained whether this test will expand or become permanent, though the move appears tied to the company's effort to increase app adoption and in-app ad revenue after API pricing changes alienated third-party app developers in 2023.